My Host Mom's Store
Both of my host parents work, but neither
of them have regular, full time jobs, so my host mom supplements their income
by selling items from the house. This little “store” may look simple – it is
nothing more than a bookcase full of little household items – but provides a
crucial source of income. Many of our neighbors don’t have the cash on hand,
the time, or the desire to take a boat into the city to buy large quantities of
their daily goods. With the nearest store in town a five minute walk from our
house, my host mom started going to the market and buying diapers, laundry
detergent, juice mix and other items and selling them from the house to the
neighbors for a small markup. In my own case, it’s just a heck of a lot easier
to buy a small bag of detergent from the store on laundry day than buying a big
bag in the city and lugging it back to town when my backpack is already full of
things I can’t get here in town (olive oil, vegetables, etc). Not only does the
math work out, but it helps me experience some of the minor nuances of life on
an island, which is worth at least a few hundred pesos that I would otherwise
save by buying in bulk in the city every few weeks.
The Store |
On many mornings my host parents might be
working or helping a family member in our town or in the city running errands;
if I’m home alone – often planning classes, reading, or washing laundry – I’m
usually keeping an eye on the store and tending to the neighbors that drop by
to make a purchase. [Note: There is no obligation on my part to do this. My
host mom has told me that if I am busy, I can close the front door so as to not
be bothered, a practice I do occasionally. Often it’s not much of an
inconvenience for me to get up and sell a diaper or two, though, so I usually
attend to anyone that drops by.] Here are a few observations I have made on the
“store.”
Candy
is King
When the front door opens in the morning,
neighborhood kids don’t skip a beat in come in to buy “confite,” or candy. I
fear that some of the neighborhood kids don’t get much of a breakfast every
morning, so their parents give them a few coins to come and buy candy. If it is
early in the morning, say 7 or 8 am, my host mom usually sends the child away
without any candy, saying it’s too early for candy and they should come back
later in the morning after they eat breakfast. The store sells two kinds:
Bianchi, a chewy caramel with a soft chocolate center, and ChocoManí, a hard, chocolate
flavored candy with little bits of peanut. While both of these candies have
their own groups of fans, Bianchi is easily the big seller. Both of them sell
for 50 pesos per piece, so whenever a child gets a 50 or 100 peso coin, he or
she usually wastes no time in looking to exchange it for a piece or two of
candy.
Candy isn’t always a single purchase, but
often a supplementary purchase. If someone comes and buys a 300 peso bag of
Clorox bleach, for example, it is not uncommon for them to pay with 400 pesos
and ask for two candies instead of the change. This can also be the reward for
children running errands for their parents, a la, “Go to the store and get me
X; you can buy candy with the change.”
Other items that we sell a lot of are
diapers (for different sizes), sugar (in two different sized bags), laundry
detergent, and medicine.
Know
Your Brand
Often customers come in and request an item
not by what it is, but by a brand name. In the U.S., the brand name Kleenex is
often used to refer to the general item of a tissue. Here at my site, several
other brand names are used to indicate a certain item, even if they don’t
actually match the specific brand name. A Gilette
for example is a disposable razor blade used locally to cut hair. Balance is deodorant, although I have
only ever seen Speed Stick brand deodorant in the store.
The heavy reliance of brand names can be
quite confusing for me and a bit frustrating for customers when I am left in
charge of the store. A young woman recently stopped by to buy a woman’s
sanitary napkin and referred to the product using a brand name I was not
familiar with and didn’t match the brand name of the actual item in our store.
She expected that I would know exactly what she needed and started to lose her
patience when I had to repeatedly ask her exactly what she was looking for.
Sometimes it’s best for me to just have the person point at the item they need;
this is particularly useful for little kids who come in and can’t correctly
pronounce the words in Spanish of what they are looking for. (It took me a few
tries to figure out that one little neighbor was looking for sugar, azúcar, but could only say atuta).
Bottom shelf: Four different sizes of diapers |
Can
I Get Some Credit?
It’s not uncommon for someone to come by
and request an item on credit. Fiar
is the verb meaning more or less “to give something on credit” and I hear the
word several times each day. When someone asks for something on credit, we keep
track of what the person owes on a small piece of paper; if the request happens
when it is just me in the house, I make a point to tell my host mother about it
so that nothing falls through the cracks. Sometimes the person requesting an
item actually has the money at his or her disposal, but it’s just easier to run
up a small tab over the course of a day or two and pay it off later in the week
rather than having a transaction for each individual purchase. Other times the
person doesn’t have the money and says they will pay us later. Over time I have
learned of a few individuals in the neighborhood who aren’t always the most
reliable in paying back what they owe, so I tell these people that I am more
than happy to sell them what they need but can’t give them items on credit for
the time being.
Second shelf: Hair gel, razors, candles, toothpaste and much more! |
Mind
Your Manners
A lack of formality here on the coast can
sometimes translate into some rude little children. It’s not uncommon for a
four or five year old child to walk into the house and say “Give me X.” Most of
the time these children haven’t been taught manners as we would expect in the
United States, so can come off as quite demanding even if that is not their
intention. I use these instances to teach the tiny customers about how to use
small, magical words like “please” and “thank you.” Some of them have started
to pick up on these practices and now ask politely when they see that I am in
the house. Others need a small reminder such as “I would be very glad to help
you, but what else do you say when you ask someone for something?”
Some of the older neighborhood children are
usually my students at school, so I greet them in English or reinforce these
manners using the English words. A few of these students tend to be very shy
and avoid any speaking in class, so this lets me encourage them in a less
stressful environment.
Third and fourth shelves: Food supplies and household goods |
From
One Generation to the Next
The store, humble as it may be, has its
origins down the street, about a block away from the school where my host mom’s
parents live and have sold items for probably a decade or more. In the front of
the house is a glass case from which Adela, my host mom’s mother, sells Variedades, a hodgepodge of items
ranging from scholastic basics (notebooks, paper, pens) to gift bags (the
popular local alternative to wrapping gifts) and sandals in children’s sizes.
Other than the beginning of the school year, I imagine the variedades case accounts for a small amount of income from random
purchases, say, when your local gringo needs computer paper to print handouts
for an English class. The real money is made around the side of the house,
where the family sells beer, soda, snacks, and other consumables in the
afternoon and evening.
A more recent addition to the store in my
house has been a steel bowl of oranges. Neighborhood kids come in and buy an
orange for $100, $150, or $200 pesos, depending on the size of the fruit. Coins
from the sale of oranges go into a new plastic container overseen by my eight
year old host sister; my host mom has been using the oranges to teach her
saving and spending habits.
Top of the bookcase: Maximizing space and keeping candy out of reach of the children |
Plans
Over the past few months the store has
experienced a surge in demand – both in terms of quantity requested of current
items sold and for items not sold from the store. In addition to the oranges
for my host sister, they have added tiny bags of vinegar, fresh breads,
cookies, garlic, and other items. With shelf space nearly exhausted, my host
mom has mentioned the possibility of some minor renovation to the house –
building a small room off of the front patio – to create a proper store and be
able to sell both more items as well as directly into the street rather than
having everyone come into the house when they need anything. She has crunched
some numbers on the cost of construction, but the number is higher than feasible
for now.
There you go! |